Catstuff

PetSure cat insurance compared: RSPCA, Woolworths, Bupa, Medibank & ahm

By Catstuff Editorial · Updated 2026-05-13

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Five of the cat insurance brands sold in Australia — RSPCA Pet Insurance, Woolworths, Bupa, Medibank and ahm — are not five insurers. They are five retail front-ends for the same underwriter, PetSure, which sits behind a large share of the Australian pet insurance market.

That is not a criticism. PetSure is a competent, long-established underwriter and these are legitimate policies. But it changes how you should shop for them: the claims process, the policy wording, the waiting periods and the exclusion list are substantially the same across all five. The differences that remain are price, annual limit, and whether you happen to hold a membership that unlocks a discount.

We previously ran a separate review page for each of these brands. They said much the same thing five times, because there was much the same thing to say. One page comparing them is more useful than five pages describing them.

Key takeaway

Same underwriter, same claims process, same exclusions. Buy on price and membership discount — and if you have a pedigree with hereditary risk, buy none of them.

The five, side by side

BrandFromAnnual limitReimbursementExcessThe reason to pick it
RSPCA Pet Insurance$18/mo$12,000 (accident-only), $15,000 (comprehensive)70% / 80%$0 / $100 / $200Cheap accident-only, RSPCA-branded
Woolworths Pet Insurance$26/mo$8,000 (Basic), $15,000 (Comprehensive)70% / 80%$100 / $200Cheapest comprehensive entry point
Bupa Pet Insurance$28/mo$15,00070% / 80%$100 / $200Bupa-member discount on PetSure cover
Medibank Pet Insurance$28/mo$15,000 / $20,00070% / 80%$100 / $20010% Medibank-member discount
ahm Pet Insurance$30/mo$15,00070% / 80%$100 / $200Younger-skewing PetSure spinoff

What is identical across all five

Because the underwriter is the same, so is most of what determines whether a policy is any good in practice:

If a comparison article tells you one of these five has a materially better claims experience than another, ask what mechanism would produce that.

Brand by brand — what is actually different

RSPCA Pet Insurance

Cheap accident-only, RSPCA-branded
From $18/mo · $12,000 (accident-only), $15,000 (comprehensive) · 70% / 80% reimbursement

PetSure-underwritten, RSPCA-branded. The accident-only plan is one of the cheapest entry points in the AU market — useful for older cats where comprehensive premiums are uneconomic. A portion of each premium goes to RSPCA, which some owners find meaningful.

Worth having
  • Cheapest accident-only cover from a major brand (~$18/mo)
  • Comprehensive plans align with broader PetSure product set
  • RSPCA donation built into premium
Watch out
  • Accident-only does not cover illness — limited utility for younger cats
  • Standard PetSure breed exclusions apply on comprehensive

Best for: Older cats (10+) where accident-only is the rational floor.

Woolworths Pet Insurance

Cheapest comprehensive entry point
From $26/mo · $8,000 (Basic), $15,000 (Comprehensive) · 70% / 80% reimbursement

Woolworths Insurance is a PetSure policy with the Woolworths branding bolted on. The Basic plan undercuts most other comprehensive options. Everyday Rewards members get a small ongoing discount. Functionally identical to other PetSure policies — pick on price.

Worth having
  • Cheapest comprehensive plan in the AU market (~$26/mo)
  • Everyday Rewards discount stacks (5–10%)
  • Same PetSure claims process as Knose, RSPCA Pet
Watch out
  • Basic plan limits ($8k/year) tight for chronic conditions
  • Standard PetSure breed/hereditary exclusions

Best for: Budget-conscious owners of healthy young-to-middle cats.

Bupa Pet Insurance

Bupa-member discount on PetSure cover
From $28/mo · $15,000 · 70% / 80% reimbursement

Bupa Pet Insurance is a PetSure policy with a Bupa health-insurance member discount layered on. If you're already a Bupa member it's worth a quote — the discount can put it ahead of Woolworths. Non-members get standard PetSure rates.

Worth having
  • Bupa-member discount of 10% (where applicable)
  • Same PetSure claims process
  • Optional routine care
Watch out
  • Non-members see no price edge
  • Standard PetSure hereditary exclusions

Best for: Existing Bupa health-insurance members.

Medibank Pet Insurance

10% Medibank-member discount
From $28/mo · $15,000 / $20,000 · 70% / 80% reimbursement

Medibank Pet Insurance is a PetSure policy sold through the Medibank brand. Existing Medibank health-insurance members get an automatic 10% discount on the pet policy — often making this the cheapest comprehensive option for that segment. Functionally identical to other PetSure products.

Worth having
  • 10% Medibank-member discount stacks on every premium
  • Same PetSure claims tech as Knose, Woolworths
  • Optional routine care add-on (vaccinations, desexing)
Watch out
  • Non-Medibank members pay standard PetSure rates — no edge over Woolworths
  • Standard PetSure breed/hereditary exclusions

Best for: Existing Medibank health-insurance members.

ahm Pet Insurance

Younger-skewing PetSure spinoff
From $30/mo · $15,000 · 70% / 80% reimbursement

ahm is Medibank's budget brand — pet insurance is also a PetSure underwrite. Targets younger pet owners with simpler plan tiers and a faster online quote flow. Effectively a sibling product to Medibank Pet Insurance without the loyalty discount.

Worth having
  • Streamlined two-tier plan structure (no analysis paralysis)
  • Fast online quote and bind
  • Same PetSure underwriter as Knose, Medibank
Watch out
  • No discounts for ahm health-insurance members on the pet product (as of 2026)
  • Limited tier options vs Knose customisation

Best for: Owners who want PetSure cover via a simpler interface than Knose.

How to choose between them

The decision collapses to three questions, in order:

  1. Do you hold Medibank or Bupa health insurance? If so, the 10% member discount on that
  2. brand is real money and there is no reason to shop the other four. It is the only durable
  3. price edge available here.
  4. Do you shop at Woolworths? The Everyday Rewards discount stacks at roughly 5–10%, and
  5. Woolworths is already the cheapest comprehensive entry point of the five.
  6. Neither? Then buy on the numbers alone — and be careful with the Woolworths Basic
  7. tier. Its $8,000 annual limit is the tightest on this page and is genuinely reachable
  8. in a bad year; a cancer diagnosis or a chronic condition needing ongoing management will
  9. find it. The Comprehensive tier at $15,000 is the one worth comparing.

Accident-only is a special case. RSPCA's ~$18/month accident-only plan is the cheapest thing here by a distance, and it does not cover illness — not diabetes, not kidney disease, not urinary blockage, not cancer. For a cat under 8 that is close to false economy; the maths is worked through on cheapest cat insurance. For a cat over 10, where comprehensive is either unavailable or priced against a heavily excluded benefit, it becomes a defensible floor.

And the honest recommendation

If none of the memberships apply to you, these five are not where the best cat policy in Australia lives. They are competitively priced, competently run, and Limited on exactly the cover that turns out to matter for pedigree cats. Compare them against our overall ranking before deciding — the difference between the cheapest option here and a stronger policy is frequently under $10 a month.

Related reading

Updated 2026-05-13 · Not financial advice. Always read the PDS — sub-limits and exclusions are where these policies differ from their headline numbers.