PetSure cat insurance compared: RSPCA, Woolworths, Bupa, Medibank & ahm
By Catstuff Editorial · Updated 2026-05-13
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Five of the cat insurance brands sold in Australia — RSPCA Pet Insurance, Woolworths, Bupa, Medibank and ahm — are not five insurers. They are five retail front-ends for the same underwriter, PetSure, which sits behind a large share of the Australian pet insurance market.
That is not a criticism. PetSure is a competent, long-established underwriter and these are legitimate policies. But it changes how you should shop for them: the claims process, the policy wording, the waiting periods and the exclusion list are substantially the same across all five. The differences that remain are price, annual limit, and whether you happen to hold a membership that unlocks a discount.
We previously ran a separate review page for each of these brands. They said much the same thing five times, because there was much the same thing to say. One page comparing them is more useful than five pages describing them.
Same underwriter, same claims process, same exclusions. Buy on price and membership discount — and if you have a pedigree with hereditary risk, buy none of them.
The five, side by side
| Brand | From | Annual limit | Reimbursement | Excess | The reason to pick it |
|---|---|---|---|---|---|
| RSPCA Pet Insurance | $18/mo | $12,000 (accident-only), $15,000 (comprehensive) | 70% / 80% | $0 / $100 / $200 | Cheap accident-only, RSPCA-branded |
| Woolworths Pet Insurance | $26/mo | $8,000 (Basic), $15,000 (Comprehensive) | 70% / 80% | $100 / $200 | Cheapest comprehensive entry point |
| Bupa Pet Insurance | $28/mo | $15,000 | 70% / 80% | $100 / $200 | Bupa-member discount on PetSure cover |
| Medibank Pet Insurance | $28/mo | $15,000 / $20,000 | 70% / 80% | $100 / $200 | 10% Medibank-member discount |
| ahm Pet Insurance | $30/mo | $15,000 | 70% / 80% | $100 / $200 | Younger-skewing PetSure spinoff |
What is identical across all five
Because the underwriter is the same, so is most of what determines whether a policy is any good in practice:
- Claims handling and turnaround — same backbone, same assessors, same forms.
- Waiting periods — 30 days for illness, 0 days for accident, across all five.
- The pre-existing exclusion — same definition, applied the same way. Anything showing
- signs before cover starts, or during the waiting period, is excluded for the life of the
- policy.
- Hereditary and breed exclusions — all five are rated Limited on hereditary cover in
- our comparison. For a pedigree with documented hereditary risk this is the single most
- important point on this page: none of these five is the right choice. Hollard-underwritten
- policies handle hereditary conditions less restrictively — see
- best pet insurance by breed.
- Age limits — new comprehensive policies are generally not written past about 9 years;
- after that it is continuing cover only.
- No vet direct-pay — you pay the clinic and claim back. Among AU insurers,
- PIA is the notable one that offers direct payment.
If a comparison article tells you one of these five has a materially better claims experience than another, ask what mechanism would produce that.
Brand by brand — what is actually different
RSPCA Pet Insurance
PetSure-underwritten, RSPCA-branded. The accident-only plan is one of the cheapest entry points in the AU market — useful for older cats where comprehensive premiums are uneconomic. A portion of each premium goes to RSPCA, which some owners find meaningful.
- Cheapest accident-only cover from a major brand (~$18/mo)
- Comprehensive plans align with broader PetSure product set
- RSPCA donation built into premium
- Accident-only does not cover illness — limited utility for younger cats
- Standard PetSure breed exclusions apply on comprehensive
Best for: Older cats (10+) where accident-only is the rational floor.
Woolworths Pet Insurance
Woolworths Insurance is a PetSure policy with the Woolworths branding bolted on. The Basic plan undercuts most other comprehensive options. Everyday Rewards members get a small ongoing discount. Functionally identical to other PetSure policies — pick on price.
- Cheapest comprehensive plan in the AU market (~$26/mo)
- Everyday Rewards discount stacks (5–10%)
- Same PetSure claims process as Knose, RSPCA Pet
- Basic plan limits ($8k/year) tight for chronic conditions
- Standard PetSure breed/hereditary exclusions
Best for: Budget-conscious owners of healthy young-to-middle cats.
Bupa Pet Insurance
Bupa Pet Insurance is a PetSure policy with a Bupa health-insurance member discount layered on. If you're already a Bupa member it's worth a quote — the discount can put it ahead of Woolworths. Non-members get standard PetSure rates.
- Bupa-member discount of 10% (where applicable)
- Same PetSure claims process
- Optional routine care
- Non-members see no price edge
- Standard PetSure hereditary exclusions
Best for: Existing Bupa health-insurance members.
Medibank Pet Insurance
Medibank Pet Insurance is a PetSure policy sold through the Medibank brand. Existing Medibank health-insurance members get an automatic 10% discount on the pet policy — often making this the cheapest comprehensive option for that segment. Functionally identical to other PetSure products.
- 10% Medibank-member discount stacks on every premium
- Same PetSure claims tech as Knose, Woolworths
- Optional routine care add-on (vaccinations, desexing)
- Non-Medibank members pay standard PetSure rates — no edge over Woolworths
- Standard PetSure breed/hereditary exclusions
Best for: Existing Medibank health-insurance members.
ahm Pet Insurance
ahm is Medibank's budget brand — pet insurance is also a PetSure underwrite. Targets younger pet owners with simpler plan tiers and a faster online quote flow. Effectively a sibling product to Medibank Pet Insurance without the loyalty discount.
- Streamlined two-tier plan structure (no analysis paralysis)
- Fast online quote and bind
- Same PetSure underwriter as Knose, Medibank
- No discounts for ahm health-insurance members on the pet product (as of 2026)
- Limited tier options vs Knose customisation
Best for: Owners who want PetSure cover via a simpler interface than Knose.
How to choose between them
The decision collapses to three questions, in order:
- Do you hold Medibank or Bupa health insurance? If so, the 10% member discount on that
- brand is real money and there is no reason to shop the other four. It is the only durable
- price edge available here.
- Do you shop at Woolworths? The Everyday Rewards discount stacks at roughly 5–10%, and
- Woolworths is already the cheapest comprehensive entry point of the five.
- Neither? Then buy on the numbers alone — and be careful with the Woolworths Basic
- tier. Its $8,000 annual limit is the tightest on this page and is genuinely reachable
- in a bad year; a cancer diagnosis or a chronic condition needing ongoing management will
- find it. The Comprehensive tier at $15,000 is the one worth comparing.
Accident-only is a special case. RSPCA's ~$18/month accident-only plan is the cheapest thing here by a distance, and it does not cover illness — not diabetes, not kidney disease, not urinary blockage, not cancer. For a cat under 8 that is close to false economy; the maths is worked through on cheapest cat insurance. For a cat over 10, where comprehensive is either unavailable or priced against a heavily excluded benefit, it becomes a defensible floor.
And the honest recommendation
If none of the memberships apply to you, these five are not where the best cat policy in Australia lives. They are competitively priced, competently run, and Limited on exactly the cover that turns out to matter for pedigree cats. Compare them against our overall ranking before deciding — the difference between the cheapest option here and a stronger policy is frequently under $10 a month.
Related reading
The overall ranking, including the non-PetSure options.
Where accident-only makes sense, and where it does not.
Hereditary risk by breed — matters if you have a pedigree.
What is still available past 9, 11 and 14.
Updated 2026-05-13 · Not financial advice. Always read the PDS — sub-limits and exclusions are where these policies differ from their headline numbers.